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The PMW-F3 is coming!  

Sony continues to push the boundaries between consumer, prosumer and professional by answering the enormous demand for lower cost cameras with excellent sensors and adaptable lens mounts.  Many of the best and brightest are already using or moving to video DSLR cameras for the sake of image quality and the flexibility of a choice of lenses.  Always driven to stay at the lead of the market, Sony introduces the F3, a camcorder sized CineAlta camera with a 35mm sensor and adaptable lens mount.  Billed as a further step in democratizing cinematography, the F3 is sure to excite many a digital filmmaker and videographer alike.

A wonderful report has been written by Film and Digital times.  We have a copy of the PDF here.

There are some amazing examples of what the camera is capable of here.

Snader is proud to be the exclusive reseller of the F3 in Northern California.